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A helpful place for SXU Communication majors

Monday, June 28, 2010

"The City" on MTV isn't limited to drama and fights, but also social media at Elle.com

Yes, "The City" is a reality docudrama that's on MTV. Yes, some people would say it's a dumb show about pretty people. However, if you actually watch it, you'll realize there's more to it than that. What exactly? Social media.

Erin (the girl on the far left) and Olivia (the girl on the far right) work at the fashion magazine Elle. Erin is the Director of Public Relations and working on the website Elle.com. She wants Olivia to interview fashion designers and post videos on the website to expand how they communicate with readers. The show documents Erin's ideas as well as Olivia's struggle to get the interviews.

Aside from the drama aspect, girl fighting, and long glares, it shows a realistic, up-to-date take on how a major, popular company is moving towards social media as a way to keep readers interested and informed. In addition, "The City" shows what it's like to work in an actual setting and the complications the workforce provides, including rejection.

I watch the show primarily because I am interested in fashion, but also because it shows just how serious Elle is about developing their website and social media outlets. It makes you realize that if Elle is this serious, there must be many other large companies that are doing or want to do the exact same. It tells you that the internet really is the professional future.

Photo courtesy of MTV.

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